Your shoulder needs strength, not rest.
Most shoulder pain is a rotator cuff and shoulder blade that can't keep up. Resting makes them weaker. Loading them the right way makes them stronger and calmer.
Why shoulder pain lingers
The cuff fell behind
The small muscles that center the shoulder weakened while life kept asking it to reach, lift, and press.
The base got shaky
A weak shoulder blade gives the cuff nothing stable to pull from.
You protected it
Keeping the arm still led to stiffness and lost range.
The MRI said 'tear'
Rotator cuff tears are common in people with no pain. Many people with tears do well with exercise.
Twelve weeks, four phases
Calm
Get out of pain fast. Find where it's coming from and the movements that ease it.
Restore
Clean up how you move and start real strength work.
Reinforce
Add real load. Strength is what turns the alarm down.
Return
Back to the things you've been avoiding.
What you get
I treat pain every day. I know what yours is up against.
I'm a chiropractor, a Coast Guard veteran, a husband, a father, and a business owner. I can't tell you how many patients tell me, "I did weeks of PT, I felt better, and now I'm here again."
Treatment and rehab are about 35% of the work. The other 65% is the rest of your life. RESET is built for that 65%: short daily work, real strength, and a plan for the bad days.
Choose your plan
Same program, three levels of support. Upgrade anytime.
Self-Guided
Lifetime access to Block 01
- The full Block 01 guide
- Exercise video library
- Check-in and tracking tools
- 12 weekly lessons
Custom
$399 per 12-week block · cancel anytime
- Everything in Self-Guided
- Onboarding call to set up your plan
- Programming tailored to you
- Weekly guidance and adjustments
Doctor-Led
$999 per 12-week block · cancel anytime
- Everything in Custom
- Onboarding call with Dr. Urrutia
- Weekly meeting with Dr. Urrutia
- Personalized progressions
Custom and Doctor-Led renew into your next 12-week block until you cancel. That's how the progress sticks.
Questions
I was told I have a rotator cuff tear.
Many people with non-traumatic tears do well with a structured exercise program. If you can't lift your arm after a fall, get evaluated first.
It hurts at night.
The guide covers sleeping positions that take pressure off. Night pain often eases as the shoulder gets stronger.
Do I need a gym?
No. Every exercise has a home version using a band and a pair of dumbbells or a kettlebell. Gym options are listed for every exercise.
How do the weekly check-ins work?
After checkout you book an onboarding call. Custom and Doctor-Led members then check in every week by phone or video to review numbers and adjust the plan.
Can I cancel?
Yes. Custom and Doctor-Led are month to month. Cancel anytime before your next billing date.
Take the 2-minute quiz
10 questions. Get the program and support level that fit where you're starting.